Graphic Design Fundamentals

Course Overview

This course introduces students to the fundamental principles and practices of graphic design. It covers the essential tools, concepts, and processes to create visually compelling and effective designs.

Students will explore typography, color theory, composition, branding, and digital media through hands-on projects and real-world applications. Emphasis is placed on developing creative problem-solving skills, visual literacy, and technical proficiency in industry-standard software.

By the end of the course, students will have a portfolio showcasing their work and be prepared for more advanced study or entry-level roles in graphic design.

You Will Be Able to:

Understand Design Principles:

• • Gain a thorough understanding of basic design principles, including balance, contrast, alignment, repetition, hierarchy, and unity.

Develop Typography Skills:

• • Learn to select, combine, and utilize typography to effectively enhance design aesthetics and communication.

Master Color Theory and Application:

• • Understand color theory and its emotional and functional impact on design. Practice using color schemes to evoke specific responses in an audience.

Explore Visual Composition Techniques:

• • Develop skills in composition and layout to create visually harmonious designs that guide viewers’ attention purposefully.

Learn and Apply Branding Concepts:

• • Understand branding and identity principles, including logo design, brand color palettes, and consistent visual styles across different media.

Build Proficiency with Design Software:

• • Gain hands-on experience with Adobe Photoshop, Illustrator, and InDesign software, focusing on essential tools and techniques for creating digital and print media.

Cultivate Creative Problem-Solving Abilities:

• • Strengthen critical thinking and design thinking skills to address and solve creative challenges.

Create and Manage a Design Portfolio:

• • Develop a professional portfolio that demonstrates technical skills, creativity, and design sense, ready for academic or professional review.

Understand the Role of Graphic Design in Society:

• • Explore how graphic design shapes culture, influences behavior and communicates messages effectively across various industries and media.

Foster a Professional Mindset:

• • Encourage a professional approach to project management, client interactions, constructive critique, and presentation skills in design work.